List of products by brand Apple
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It designs, develops, and sells consumer electronics, computer software, and online services. Devices include the iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV; operating systems include iOS, iPadOS, macOS, watchOS, tvOS, and visionOS; and software applications and services include iTunes, iCloud, Apple Music, and Apple TV+.
Since 2011, Apple has been the world's largest company by market capitalization except when Microsoft held the position between January and June 2024.[6][7][8] In 2022, Apple was the largest technology company by revenue, with US$394.3 billion.[9][failed verification] As of 2023, Apple was the fourth-largest personal computer vendor by unit sales,[10] the largest manufacturing company by revenue, and the largest vendor of mobile phones in the world.[11] It is one of the Big Five American information technology companies, alongside Alphabet (the parent company of Google), Amazon, Meta (the parent company of Facebook), and Microsoft.
Apple was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, the company's internal problems included the high cost of its products and power struggles between executives. That year Jobs left Apple to form NeXT, Inc., and Wozniak withdrew to other ventures. The market for personal computers expanded and evolved throughout the 1990s, and Apple lost considerable market share to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel-powered PC clones.
In 1997, Apple was weeks away from bankruptcy. To resolve its failed operating system strategy and entice Jobs's return, it bought NeXT. Over the next decade, Jobs guided Apple back to profitability through several tactics including introducing the iMac, iPod, iPhone, and iPad to critical acclaim, launching the "Think different" campaign and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden its product portfolio. Jobs resigned in 2011 for health reasons, and died two months later. He was succeeded as CEO by Tim Cook.
Apple has received criticism regarding its contractors' labor practices, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, it has a large following and a high level of brand loyalty. It has been consistently ranked as one of the world's most valuable brands.
Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, then at $2 trillion in August 2020, and at $3 trillion in January 2022. In June 2024, it was valued at just over $3.2 trillion.[8]
History
Main article: History of Apple Inc.
1976–1980: Founding and incorporation
1980–1990: Success with Macintosh
1990–1997: Decline and restructuring
1997–2007: Return to profitability
2007–2011: Success with mobile devices
2011–present: Post-Jobs era, Tim Cook
Apple Watch first generation (2015)
MacBook Air M1 (2020)
In June 2024, Apple introduced Apple Intelligence to incorporate on-device artificial intelligence capabilities.
Products
For a chronological guide, see Timeline of Apple Inc. products.
Mac
Main article: Mac (computer)
A MacBook Air, in midnight color, on a wooden desk.
MacBook Air with M2 chip
An thin iMac in blue color on a desk.
iMac with M1 chip
Macintosh, commonly known as Mac, is Apple's line of personal computers that use the company's proprietary macOS operating system. Personal computers were Apple's original business line, but as of the end of 2023 they account for only about eight percent of the company's revenue.
There are six Macintosh computer families in production:
iMac: Consumer all-in-one desktop computer, introduced in 1998.
Mac Mini: Consumer sub-desktop computer, introduced in 2005.
MacBook Pro: Professional notebook, introduced in 2006.
Mac Pro: Professional workstation, introduced in 2006.
MacBook Air: Consumer ultra-thin notebook, introduced in 2008.
Mac Studio: Professional small form-factor workstation, introduced in 2022.
iPhone
iPad
AirPods Max
Apple Watch Ultra
Leadership
Board of directors
Arthur D. Levinson (chairman)
Tim Cook (executive director and CEO)
James A. Bell
Al Gore
Alex Gorsky
Andrea Jung
Monica Lozano
Ronald Sugar
Susan Wagner
Previous CEOs
Michael Scott (1977–1981)
Mike Markkula (1981–1983)
John Sculley (1983–1993)
Michael Spindler (1993–1996)
Gil Amelio (1996–1997)
Steve Jobs (1997–2011)
Ownership
As of December 30, 2023, the largest shareholder of Apple were:[253]
The Vanguard Group (1,317,966,471 shares, 8.54%)
BlackRock (1,042,391,808 shares, 6.75%)
Berkshire Hathaway (905,560,000 shares, 5.86%)
State Street Corporation (586,052,057 shares, 3.80%)
Geode Capital Management (300,822,623 shares, 1.95%)
Fidelity Investments (299,871,352 shares, 1.94%)
Morgan Stanley (217,961,227 shares, 1.41%)
T. Rowe Price (210,827,097 shares, 1.37%)
Norges Bank (176,141,203 shares, 1.14%)
Northern Trust (162,115,200 shares, 1.05%)
Corporate culture
Co-founder Steve Wozniak and Macintosh engineer Andy Hertzfeld attended the Apple User Group Connection club in 1985.
Offices
Apple Park is the main headquarters in Cupertino.
Apple Inc.'s world corporate headquarters are located in Cupertino, in the middle of California's Silicon Valley, at Apple Park, a massive circular groundscraper building with a circumference of one mile (1.6 km). The building opened in April 2017 and houses more than 12,000 employees. Apple co-founder Steve Jobs wanted Apple Park to look less like a business park and more like a nature refuge, and personally appeared before the Cupertino City Council in June 2011 to make the proposal, in his final public appearance before his death.
The original Apple Campus has the street address 1 Infinite Loop, Sunnyvale, California.
Apple also operates from the Apple Campus (also known by its address, 1 Infinite Loop), a grouping of six buildings in Cupertino that total 850,000 square feet (79,000 m2) located about 1 mile (1.6 km) to the west of Apple Park.[274] The Apple Campus was the company's headquarters from its opening in 1993, until the opening of Apple Park in 2017. The buildings, located at 1–6 Infinite Loop, are arranged in a circular pattern around a central green space, in a design that has been compared to that of a university.
In addition to Apple Park and the Apple Campus, Apple occupies an additional thirty office buildings scattered throughout the city of Cupertino, including three buildings as prior headquarters: Stephens Creek Three from 1977 to 1978, Bandley One from 1978 to 1982, and Mariani One from 1982 to 1993.[275] In total, Apple occupies almost 40% of the available office space in the city.[276]
Apple's headquarters for Europe, the Middle East and Africa (EMEA) are located in Cork in the south of Ireland, called the Hollyhill campus.[277] The facility, which opened in 1980, houses 5,500 people and was Apple's first location outside of the United States. Apple's international sales and distribution arms operate out of the campus in Cork.
Apple has two campuses near Austin, Texas: a 216,000-square-foot (20,100 m2) campus opened in 2014 houses 500 engineers who work on Apple silicon[280] and a 1.1-million-square-foot (100,000 m2) campus opened in 2021 where 6,000 people work in technical support, supply chain management, online store curation, and Apple Maps data management.
The company also has several other locations in Boulder, Colorado; Culver City, California; Herzliya (Israel), London, New York, Pittsburgh, San Diego, and Seattle that each employ hundreds of people.
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Contacting Apple
Sales and Product Inquiries
Apple Online Store
Apple.com is a convenient place to purchase Apple products and accessories from Apple and other manufacturers. You can buy online or call (800) MY–APPLE (800–692–7753).
You can get information about an order you placed on the Apple Online Store through the Order Status page. If you prefer, you can also get order status or make changes by phone at (800) 692–7753.
Shop with SignTime ASL Support
American Sign Language (ASL) interpreters are available for all your online shopping needs, right in your web browser. Connect to an interpreter
Apple Retail Stores
Experience the digital lifestyle at any of the Apple Retail Stores around the country. Find store hours and contact information for all locations.
Get Financing for You, Your Business, or Your School
Apple Financial Services offers financing on Apple products for consumers, educational institutions, and businesses. Speak with your Apple representative to learn more.
Find Consultants
Visit our Apple Consultants Network page to find a consultant in the U.S. or Canada.
Find Authorized Training Providers
Visit the Apple Training website for information on available courses and Apple Authorized Training Providers worldwide.
How to Buy for Business
If you are a business or professional user, visit the Apple Store for Business or call 1–800–854–3680.
Corporate and Government Sales:
Apple Enterprise Sales (877) 412–7753
Apple Government Sales (877) 418–2573
How to Buy for Education
If you are a student or teacher, visit the Apple Store for Education or call 1–800–692–7753.
If you are buying on behalf of an educational institution, visit the Apple Store for Education Institutions or call 1–800–800–2775, 7 days a week from 9 AM to 6 PM central time7 days a week from 9:00 a.m. to 6:00 p.m. Central time.
Find Apple Authorized Resellers
Use our Reseller Locator to find an Apple Authorized Reseller in the U.S.
Apple Authorized Resellers offer industry expertise, multi-platform services, and Mac-based solutions for a wide variety of organizations.
North American Corporate Contacts
United States
Apple Software Upgrade Center (888) 840–8433
Reseller Referral (Resellers, Trainers, Consultants) (800) 538–9696
Canada
Apple Store (Consumer and Education Individuals) (800) MY–APPLE (800–692–7753)
Mexico
Apple Store (Consumer and Education Individuals) 001–800–MY–APPLE (001–800–692–7753)
Apple Store (Small Business) 001–800–692–7753
Product and Services Support
Contact Apple Support
Need service or support? Start your request online and we’ll find you a solution.
More Ways to Get Help:
U.S. technical support: (800) APL–CARE (800–275–2273)
See all worldwide support telephone numbers
Contact a mobile carrier
Make a reservation at an Apple Retail Store Genius Bar
Beats support:
(800) 442–4000 (U.S.) or see all worldwide support telephone numbers
Get ASL Support through SignTime
You can also receive AppleCare service and support in American Sign Language (ASL). Connect to an interpreter
If you are a customer with a disability and utilize our accessibility features such as VoiceOver or MFi Hearing devices, call (877) 204–3930 for direct access to Apple representatives who are trained in providing support for these services.
Most Apple products are eligible for 90 days of complimentary technical support. Online technical support for Apple products is available beyond the initial 90 days.
Browse Online Support
Visit the Apple Support site for quick answers, manuals, and in-depth technical articles. Visit Apple Support Communities to get help and tips from fellow Apple customers.
For help with Beats by Dre headphones and speakers, visit Beats Support. For help with the Beats Music streaming service, visit Beats Music Support.
Lost or Stolen Apple Products
If you have lost or found an Apple product, contact your local law-enforcement agency to report it. You can also find a list of serial numbers associated with your Apple ID and get information about using Find My iPhone for iPhone, iPad, iPod touch, or Mac.
Legal
apple.com/legal/contact
